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Landry's Building Amusement Park on a Pier in Galveston

Landry's Inc. revealed plans on January 30 for the $60 million Pleasure Pier in Galveston that will feature 16 rides and plenty of food, including the first Texas location of Bubba Gump Shrimp Co., which will seat 350 people.

The pier, approximately 1,130 feet long, will be able to hold 6,500 to 7,000 people when it opens for business on 25th Street and Seawall Boulevard in May, in time for Memorial Day weekend, Landry’s officials said.

The Pleasure Pier will employ 650 people and have 500 adjacent parking places for visitors, with other smaller parking lots to be constructed nearby.

At a press conference, Landry’s CEO Tilman Fertitta predicted that the facility would have a major economic impact on the island, but added that he did not think it would have any impact on his existing Kemah Boardwalk amusement park project nearby.

“I’m really excited about the prospects of what this (project) will do for Galveston,” said Fertitta.

Rides include the 100-foot tall Galaxy Wheel ferris wheel, Iron Shark Rollercoaster and the Texas Star Flyer, which will swing thrill-seekers through the air 230 feet above sea level and over the waters of the Gulf of Mexico. Some rides are geared toward teens and adults, while other cater to younger children.

Besides the fresh seafood at Bubba Gump Shrimp, a national chain purchased in November 2011 by Houston-based Landry’s, the pier will offer amusement-park fare such as funnel cakes, ice cream, barbeque and beer.

Mark Kane, director of Landry’s theme park division, said he expects the Pleasure Pier to attract 3 million visitors a year.

The Pleasure Pier development was designed by Houston-based Mike Treadway Architects Inc. and is being built by Ardent Construction LLC of Friendswood.

The site of Galveston’s Pleasure Pier once held the island’s iconic Flagship Hotel, which was demolished last year after being severely damaged in 2008 by Hurricane Ike.

The predecessor to this latest incarnation of Galveston’s Pleasure Pier was built in the 1940s, with big band concerts and midway rides, until 1961 when it was damaged by Hurricane Carla.

Source: 
Houston Business Journal
Issue Date: 
Wednesday, 1 February, 2012
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