Why do you buy a brand?

The most useful purpose this forum can fulfill is to help operators share why they buy different manufacturers' products. We want to discuss which factors build brand loyalty, which destroy it and which branded products perform best in different types of operations. I n addition to relating real-life, brand-specific product-use experiences, we encourage this forum's members to respond to the product brand and product use polls/surveys we'll be posting periodically on TSR. The more you tell us about your branded product preferences, the more influence you'll acquire over suppliers product development and service programs. All of us at TSR are looking forward to your questions and comments in this forum.