A Critical Dialogue

Welcome to The Schechter Report. The reason this e-zine exists is to help operators and restaurateurs get more from their foodservice equipment as they seek to present more efficient, economical, safe and appealing food programs. Our ever-evolving editorial content is intended to engage readers with information ranging from specs on new and featured products to the equipment line-up and performance at some of the nation's most interesting restaurants and foodservices.
But wait (as they say), there's more; there's you. Unlike your interface with any other E&S magazine, TSR is set up to let readers create a fair percentage of what we publish and distribute, based on your day to day professional experiences. That's why every poll and survey you take, every blog you comment on, every product you rate, every question or request for information you post in our forums becomes part of the critical dialogue between operators and equipment manufacturers, and serves to stimulate additional discussions among your peers and suppliers.
 If foodservice operators have gained any advantages from our country's weak and dawdling recovery from recession one is that equipment manufacturers are increasingly motivated to listen to the users and specifiers of their products, if only to position themselves for follow-on sales. And when what they hear is, "Give us equipment that uses less resources, is more reliable and simpler to operate and is covered by an extended warranty," both sides can benefit from the dialogue.
  Over time, your recorded product preferences, survey responses, discussion topics and guest blog entries will allow industry members to gain new perspectives on equipment end-users' expectations for manufacturers products and help to chart changing food production and serving trends. If enough readers participate in the dialogue TSR exists to foster, manufacturers will listen and respond with more productive and appropriate products.
So, in a very real sense, what our magazine contains will be up to you. All of us wonder sometimes what it would be like to have access to the people who design and build the items we use in daily life, from our automobiles and furniture to clothes and microwave ovens, and let them know what we think of their products. Consider TSR, then, to be your digital all-access pass not just to our editors and writers, but also to the manufacturers who make the equipment your business relies on every day. What they hear from the operator community -- the products you pan as well as pick, the services you request and the “Friday-night-the-fryer-caught-fire” experiences you relate -- will help to determine if manufacturers will learn what you want them to know.