The origin of hacking online sites dates back almost to the advent of the internet itself. Back in the early days, hackers were typically referred to as “script kiddies” who would hack sites for fun. As the internet has evolved so has hacking, and now it’s big business filled with illicit intentions.
Despite the advent of Facebook, Twitter and other social media platforms, e-mail marketing still delivers a very solid ROI and isn’t going to fall by the wayside anytime soon.
There's no doubt that having a web site has become a necessary marketing tool for every foodservice equipment and supplies dealer and manufacturer. The question that still stumps many suppliers, though, is what should they really be offering to attract visitors to their sites?
There's a line from the movie Field of Dreams that goes, "If you build it, they will come." While this may be true for a ballpark, it couldn't be further from the truth when it comes to a foodservice equipment supplier’s web site.
Having a blog for your restaurant or foodservice is perhaps one of the easiest online marketing techniques, yet many operators miss this important step in their quest to drive customers and traffic to their sites.
I’ve heard the complaint dozens of times, “Social media doesn’t work for my restaurant.” Whenever I hear operators vent about how they’re not achieving the desired results in their social media campaigns, I begin asking a series of questions to determine why they think this online promotional medium is ineffective.
It never ceases to amaze me how much “bad advice” there is out there when it comes out to suggestions about how to improve a web site’s search engine optimization (SEO). Here are three common site development strategies to avoid
Nearly 10 years ago, I built the first mobile site in the foodservice industry. While I may have made my mother proud, no one else cared or ever used it. Today, however, the pendulum has made a complete swing. The mobile revolution is here...
In today’s challenging economic environment, it’s more important than ever for operators to cut expenses.This means not only analyzing the volume of purchased equipment and supplies, but also how those products actually are purchased.
