With first my niece and now my daughter choosing a vegan diet and lifestyle, dining out has started to become a more interesting though somewhat trying exercise. My recent experiences have helped me to think about how restaurateurs and foodservice operators can differentiate themselves among this niche group of diners by adding vegan dishes to their menus to entice new customers and build loyalty.
Like 60 million other people, you’ve taken the plunge and signed up for LinkedIn [http://www.linkedin.com]. So, now what? Like any marketing tool, the answer depends on...
The value of LinkedIn –a social networking site primarily populated by businesspeople building relationships -- extends beyond the value of a great profile and staying connected with professional peers.
When it comes to branding, the road of good intentions is paved with a lot of clunkers. It's easier than you would think to get off track and lose focus of what's important to your organization -- and more importantly -- your customers. Here are some common pitfalls that can blur your branding efforts:
